2/20/2024 0 Comments Purito sunscreen problemYes, you read that right – SPF 19, not SPF 50+ as advertised on the product packaging – and this new revelation definitely spells bad news for the brand. ![]() The tests suggest that the actual SPF provided by the Centella Green Level Unscented Sun when used at the full 2mg/cm2 dosage is around 19, which is nowhere close to the 50+ or even 84.5 as per the brand’s claims. On 3 December, Judit Rácz, the founder of cosmetics database INCIDecoder, published a blog post announcing the findings of two independent laboratory tests that she commissioned in order to investigate the UV protection claims of the aforementioned Purito sunscreen formula.Ī post shared by INCIDecoder the post, she explains that as a cosmetics formulator and entrepreneur herself (she also has a sunscreen project which is currently a work-in-progress), she questioned Purito’s claim that the Centella Green Level Unscented Sun provides SPF 50+ UVB protection, given its “unusually low filter amounts.”Īfter speaking to her own sunscreen formulator (who casted doubts on Purito’s high SPF claims), she commissioned a series of tests at separate Polish and German labs and provides documentation of the results in the post. Until its actual UV protection levels came under scrutiny, that is… Purito’s Centella Green Level Unscented Sun SPF50+ PA++++ (marketed at SPF84.5 to be exact) appeared to fulfill those needs perfectly, and plenty of beauty consumers in the Asian skincare community embraced it with open arms. With these claims taking the beauty world by storm, it has given place for a “clean” sunscreen with decent cosmetic elegance and high UV protection to be in high demand globally. The equivalent dosage in topical application on humans “would take applying sunscreen all over the entire body every day for 70 years,” according to Skin Cancer Foundation. The other concern that clean beauty users also have is that certain UV filters are claimed to be “hormone disruptors,” but what they may not know is that the rat study most commonly cited in support of these claims involved rats being forced to ingest a massive amount of oxybenzone over the course of four days. ![]() Clean beauty users worry about the ethics of sunscreen formulation, mainly due to concerns that some UV filters may contribute to coral reef bleaching (which chemistry PhD and skincare science educator Michelle Wong behind the Lab Muffin Beauty Science channel have examined and concluded to be overblown, by the way). ![]() So, what is the SPF problem that everyone in the beauty community is talking about?Īmong other many things, sunscreen is a hotly debated topic in the clean beauty world. In other words, it’s employed an amazing strategy to hit all the right notes in the clean beauty repertoire and so far, it seemed to have resonated well especially with international customers. Purito is also known for its use of safe and clean ingredients, formulating products without the use of parabens, sulphates, synthetic fragrances and dyes, phenoxyethanol, and triethanolamine. The brand wears its cruelty-free and vegan-friendly (save for the snail range) status proudly, and touts its sustainable packaging choices as well as ongoing donations to Best Friend Animal Society and Korean Federation For Environmental Movement in its brand story featured on the website.
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